By
Steve Kallas (posted by Rick Morris)
Much
was made during this year’s Little League World Series (“LLWS”) back in late
August about the fact that Little League participants, mostly 12- and
13-year-olds, should somehow be paid for being in the LLWS. The arguments were particularly strong this
year since ESPN, which was finishing up an eight-year, $30.1 million deal with
Little League to televise the LLWS, had just signed a new eight-year deal, but
this time for $76 million.
The
financial boon to Little League is obvious: next year, and for the seven years
after that, Little League, a 501 (c) (3) not-for-profit corporation, will
literally have almost $6 million more per year than they had this year.
With
the increased pressure on Little League for making millions of dollars on the
backs of young kids, and in light of the recent O’Bannon decision by a lower
federal court to set aside $5,000 per year for certain college athletes to
collect after they leave college, the time is right for youngsters to be given
financial consideration for making it to the LLWS.
The
question is: how to do it?
The
answer is that a program already exists to do just such a thing.
Little
Leaguer Mo’Ne Davis, who garnered instant fame during this year’s LLWS, has
transcended Little League by doing a national car commercial shown numerous
times during the World Series. The
program discussed below could also be tailored to allow young people like Ms.
Davis to receive monies for her efforts (without the NCAA having to jump
through hoops to allow it).
HOW
DOES THE ‘SMART’ PROGRAM WORK?
Welcome
to the world of youth bowling, where thousands and thousands of young bowlers
earn scholarship money for post-high school education by participating in
bowling leagues and tournaments throughout the country. According to the United States Bowling
Congress, over $6 million annually is earned by young bowlers between the ages
of five and 21.
So,
how does this program, called the Scholarship Management and Accounting Reports
for Tenpins (known as the “SMART” program) work? Originating in 1994, the SMART program
automatically opens a trust account in the name of any young person who
participates in any approved bowling league or tournament and wins scholarship
money in a league or tournament. The
participants must pay an entry fee to participate and, depending on the
tournament or league, youth bowlers can win anywhere from $50 or so all the way
up to $10,000 in scholarship money (that $10,000 was the highest prize in the
national Junior Gold tournament which takes place every July).
Scholarship
money is awarded as points. That is, every point equals five dollars. So, the winner of this year’s Junior Gold in
the oldest boys division received 2,000 points in his trust account.
IS
THE SMART PROGRAM ACCEPTED BY THE NCAA?
The
SMART program is in compliance with the NCAA, so a bowler with scholarship
money can participate in any NCAA sport in college and not lose his/her
eligibility. Part of the reason for this
is that the scholarship money is virtually never given directly to the student
(if it is, the student cannot play an NCAA sport). The check is made out to the institution
where the scholarship winner attends his/her post-high school education.
Those
institutions are broadly defined according to the USBC: the scholarship money can be used at
“universities, colleges, business schools, technical schools, trade schools and
continuing educational courses.” The
actual funds can be used for “tuition fees, textbooks, meal plans, housing
plans and required class supplies and equipment necessary for the successful
completion of a course or program” at the institutions described above.
The
above program is offered as an example of something that already exists within
the structure of post-high school education and has worked successfully for
many years. While Little League can and
should develop its own program, the point is that the time is now and the means
of doing it are already in existence.
To
compensate the 200 or so ballplayers at the LLWS at, say, $5000 per player,
such an award could be put in a SMART-like trust fund until they are out of
high school. That would cost the Little
League $1 million of the additional $6 million they will be receiving under the
new ESPN deal. Indeed, if they extended
that to the players on the losing regional teams (those that miss going to the
LLWS by one game), that would be an additional $1 million, still leaving Little
League with $4 million more than they had this past year.
CAN
A SMART-LIKE PROGRAM BE EXTENDED TO OTHERS?
On
the broader landscape, this type of program could possibly be extended
elsewhere in the case of any group of young athletes who are the focus of
programming where lots of money passes hands and the student/athletes get
nothing. For example, the high school
football and basketball players that are often now seen on ESPN could be compensated
via a trust account, even in smaller numbers than this proposed Little League
trust fund (depending on the payment for such games).
WHAT
ABOUT THAT MO’NE DAVIS CAR COMMERCIAL?
Well,
for some reason, the NCAA felt that it had to jump through hoops to allow Ms.
Davis to make money on a TV commercial and maintain her college
eligibility. Presumably, the trust
account that the Davis commercial money was
put into has SMART account-like principles.
The
NCAA was criticized for allowing Ms. Davis to accept money – certainly by
people who have no knowledge of the long-established SMART program.
Indeed,
the NCAA should immediately discuss and allow implementation of, on a much
broader basis, a SMART-like program for non-bowlers.
CONCLUSION
With
respect to Little League, the time is now and the money is there.
With
respect to others, it shouldn’t be too far away.
©
2014 BY STEVE KALLAS ALL RIGHTS RESERVED
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